Our goals

We have exciting plans for the future!

Our 2020-23 business strategy sets out what we will achieve over the next three years.

Home is our foundation for life is an ambitious plan which outlines three pledges and seven objectives which all of our work will be focused around to make sure we can make a real difference in our communities.

We are passionate about our purpose to provide homes that are a foundation for life and our strategy will make sure we can achieve this.

Read the full strategy to learn more about the projects that will make our objectives reality.

Read the full strategy

Living our purpose

Our business strategy has a clear structure to help us achieve our social purpose.

One purpose, three pledges and seven objectives to help us make a difference.

Our purpose, pledges and objectives

Everything we have set out to achieve in our 2020-23 business strategy is focused around our purpose – to provide homes that are a foundation for life.

Our strategy reflects our passion and commitment to our social purpose.

Read about our purpose

Our business strategy is centred around three broad pledges that we are committed to achieving:

  • We are building foundations
  • We are looking out for our Citizens
  • We are putting ourselves on the map.

Underneath our pledges sit seven focused objectives that we want to achieve by 2023.

 

Pledge: We are building foundations

  • We will increase the supply of affordable homes in the Midlands
  • We will maximise the performance of our existing homes

Pledge: We are looking out for our citizens

  • We will improve our offer to our customers
  • We will make our services more efficient
  • We will improve our support services and tackle homelessness

Pledge: We are putting ourselves on the map

  • We will become an employer of choice
  • We will be thought leaders in our region and sector

Our strategy sets out the projects that will help us to achieve our objectives.

Read the full strategy

What we'll achieve by 2023

This animation, voiced by our teams, explains what we will achieve by 2023.

It outlines our pledges, our objectives and some of the exciting and transformative projects we will complete over the next three years.

All of this is focused around our purpose – to create homes that are a foundation for life.