Our business strategy is centred around three broad pledges that we are committed to achieving:

• We are building foundations
• We are looking out for our Citizens
• We are putting ourselves on the map.

Underneath our pledges sit seven focused objectives that we want to achieve by 2023.

Pledge: We are building foundations

• We will increase the supply of affordable homes in the Midlands
• We will maximise the performance of our existing homes

Pledge: We are looking out for our citizens

• We will improve our offer to our customers
• We will make our services more efficient
• We will improve our support services and tackle homelessness

Pledge: We are putting ourselves on the map

• We will become an employer of choice
• We will be thought leaders in our region and sector