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Welcome to Citizen

This year WM Housing Group, including Whitefriars Housing, West Mercia Homes, Family Housing Association and Optima Community Association are becoming one, new organisation: Citizen.

For us this is much more than just a rebrand, it is a fundamental change for our organisation.


We’re partnering with Axis to reduce our repair waiting times

We are working with Axis Midlands Division who will carry out extra repairs in our homes. The property services company has been awarded our responsive repairs, voids and associated works contact. The initial contract will be for four years and is extendable for a further two terms of up to three years each, up to […]


Citizen produces its first ever trading update covering the six months to 30 September 2023

We’ve published our first ever trading update highlighting our financial and operating performance, progress towards building new homes and how we are investing in homes we already own, and are improving lives for customers. The six-month update which covers the period up to 30 September 23, shows a stable financial position. From April 2023 we […]